Spotify’s lack of full lyrics support and its minimal attention to voice are beginning to become problems for the streaming service. The company has been so focused on the development of its personalization technology and programming its playlists, it has overlooked key features that its competitors – including Apple, Google, and Amazon – today offer and are now capitalizing on.
For example, in the updated version of Apple Music rolling out this fall with iOS 12, users won’t just have access to lyrics in the app as before, they will also be able to perform searches by lyrics instead of only by the artist, album, or song title.
And Apple Music is actually playing catch up with Amazon on this front.
Amazon Music, which has quietly grown to become the third largest music streaming service, allows users to view the lyrics as songs play, and ties that to its Alexa voice platform. Amazon Music users with an Alexa device can also search for songs by lyrics just by saying “play the song that goes…”.
The company has been offering this capability for close to two years. While it had originally been one of Alexa’s hidden gems, today asking Alexa to pull up a song by its lyrics is considered a standard feature.
Though Google has lagged behind Apple, Spotify and Amazon in music, its clever Google Assistant is capable of search-by-lyrics, too. And as an added perk, it can also work like Shazam to identify a song that’s playing nearby.
With the rise of voice-based computing, features like asking for songs with verbal commands or querying databases of lyrics by voice are now expected features.
And where’s Spotify on this?
It has launched lyrics search only in Japan so far, and refuses to provide a timeline as to when it will make this a priority in other markets. Even tucked away in the app’s code are references to lyrics tests only in the non-U.S. markets of Thailand and Vietnam.